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Aliya Wanek is an Oakland, California-based fashion designer. In preparation for the official launch of her label and Spring/Summer 2016 collection, I designed the visual system for her brand. Drawing upon Aliya's innovative fusion of American classics with a minimal Japanese aesthetic, I created a clean geometric logo and mark that played up the triangular anatomy of her name. Her design process and approach to "slow fashion" were reinforced by a soothing color palette of cool tones.

 

IDENTITY DESIGN

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PHOTOGRAPHY BY ALIYA WANEK